CMO Asia Summit 2017

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    Programme

    At the summit, you will experience a dynamic programme delivered by esteemed professionals like you. Compelling speakers and dynamic moderators are carefully selected to prompt discussion and challenge the status quo. All summit sessions take place behind closed doors.

    A result of ongoing dialogue with your peers, the summit agenda is aligned with the most relevant market developments. Key topics for 2017 include:

    The Information Conundrum – Deciphering consumer data into actionable insight to fine-tune delivery and power up your business outcomes
    Cancel the Noise – Achieving sophistication in the digital and data-driven marketing transition to reduce wastage and strategically build the brand
    Never-ending Dimensions – Assessing large dimensions of metrics to analyse all touch points and design successfully integrated campaigns
    It’s Quality not Quantity – Evaluating true values of social media marketing to pinpoint the strongest platforms for brand presence and customer engagement
    Don’t Be a Chameleon – Creating consistency and integrity in brand messaging across multi-regional markets to capture customer loyalty
    A Marketer’s Commitment to Content – Forming two-way dialogues and meaningful content to master conversational marketing and fulfil brand promise
    Pillar of Strength – Pioneering marketing as the heart of the business through organisational transformation and internal collaboration

    Keynote Presentations

    Keynote presentations offer a motivational and entertaining perspective on fundamental issues challenging management. The achievements of our Keynotes and their pioneering endeavors directly influence your job today. Delivering thought provoking and frank accounts of their experiences, our Keynote presenters give you the drive to develop forward-thinking ideas and strategies for your organization.

    Panel Discussions

    In addition to the traditional session format, panel discussions have been organized to give you multiple perspectives on a topic. The panel is composed of industry practitioners ready to share their ideas and debate strategic issues. As an attendee, you are encouraged to put forward your ideas, opinions and opposing arguments, creating a truly interactive Summit.

     

    Think Tanks

    Join a select group of industry peers setting the tone, pace and goals of your chosen topic in a professionally facilitated environment. Participant numbers are strictly limited, ensuring all have the opportunity to share their problems and solutions to commonly shared professional challenges. Topics for discussion are selected from industry feedback received during the development of the Summit Program.

     

    Speaker Videos