CMO Asia Summit 2017

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    News & Resources

    Access cutting edge content on industry issues, opportunities and developments in this section.

    Check below for the latest interviews with marcus evans Summit attendees - some of the world’s leading industry and profession leaders.

    Articles


    Making Products Bounce Off the Shelf

     

    Interview with: Mirja Kloss, Director of Marketing Germany, Member of the German Executive Board, Brown-Forman


    Building Engagement Capital:
    What CMOs Can Learn From Martin Luther King, Jr.
     

     

    Interview with: Vivek Kumar, Director, Membership, National Trades Union Congress & Chairman, Asia-Pacific Advisory Board, Global CMO Council

    Unleashing the Potential for More Global Asian Brands

     

    Interview with: Martin Roll, Business & Brand Strategist, Martin Roll Company, Author of Asian Brand Strategy

    Brand Building with the Currency of Music 

     

    Interview with: Roddy Campbell, VP Commercial Development, EMI Music


    Videos